Meet Your Partner in Creative Excellence

The Story Behind VERO Design

Hello and welcome — I’m Roni, owner and creative director of VERO Design Co. (formerly Dezign Boss S2udio).

For as long as I can remember, creativity has been a part of who I am. Long before design software and branding strategies, there were crayons, coloring books, sketchpads, and a curious mind that couldn’t resist turning ordinary things into something visual. Even as a child in grade school, I found myself adding little eyes to the two “O’s” in words like look — a small sign that my mind was always thinking creatively. By the time I graduated high school, that creative spirit had become undeniable. I was honored with the senior superlative “Most Artistic,” a reflection of the passion that had followed me throughout my childhood, but like many creative journeys, my path didn’t begin in the design world.

After graduation, I entered the workforce rather than pursuing formal education. For years I worked various jobs, building experience in different industries while quietly holding onto a passion that never seemed to fade. No matter what direction life took, the desire to create, design, and communicate visually continued to surface.

Eventually, that passion turned into something more than a hobby. What started as late nights experimenting with design slowly evolved into a side business, where I began helping people bring their ideas to life visually.

In 2023, I took a step that would begin changing everything. I started reaching out to funeral homes in my area, offering freelance graphic design services. One opportunity led to another, and after creating my first order-of-service program, I was offered a position as a Graphic Design Artist of one of the most respected funeral homes in Lynchburg, Virginia. Despite having no formal design degree or traditional training, I had been given an opportunity to step into the work I loved — something I will always consider an incredible act of grace. For a time, I balanced this creative work while continuing my career in clinical research, but in February 2024, life shifted unexpectedly when the company I worked for transitioned to a private entity and many of us were laid off.

What initially felt uncertain quickly revealed itself to be something else entirely — an open door.

That moment gave me the freedom to fully commit to building my brand, refining my craft, and helping businesses communicate their message through thoughtful, strategic design.

Today, VERO Design Co. exists to transform ideas into compelling visual experiences. I specialize in creating designs that help businesses communicate clearly, connect with their audience, and present themselves with confidence and professionalism. For every project I take on is driven by one simple belief:

Design has the power to turn vision into something people can see, understand, and remember.

I may still be growing, learning, and evolving as a designer — but what I bring to every project is passion, dedication, and a genuine love for helping others bring their vision to life.

Welcome to VERO — Where Vision Becomes Visual.